“The longest-running and most anticipated pop-culture event in the Philippines returns this year and it’s a whole new playground!”
Event Profile
The Philippine Toys, Hobbies and Collectible Convention (TOYCON) is Asia’s biggest and longest-running convention for toys and collectibles, cosplay, comics, gaming and digital entertainment
21st Years of excellence in making the Philippine pop culture scene the most dynamic and the most fan-centric experience in the region!
TOYCON attracts 30,000 visitors annually from all over the country and even from its Asian neighbors. This make TOYCON the leader and pioneer in the Pop Culture events scene.
Our Vision
TOYCON envisions itself to be the leading pop culture playground in Asia that showcases Filipino Creativity, Innovation, and Talent through toys, games, entertainment and digital content.
Our Mission
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To set the standard in Asia as a top-of-mind pop-culture event
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To offer a platform for local and international toy releases
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To showcase toys for distributors, suppliers and designers
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To build relations and collaborative efforts with the local and international toy communities
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To offer a unique, innovative and impactful experience to its audience through its event elements
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To preserve and promote Filipino culture and talent in the international pop-culture landscape
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